As the marketing lead for an agency with deep roots in custom publishing, I took a lot of different tactics to help draw attention to our company’s expertise and experience in content marketing.
We wanted to make a big splash and do something that would speak to our marketing executive audience, allow us to work closely with big names at top companies, and showcase our thought leadership in the industry.
So why not take advantage of the agency team’s skills and expertise, along with a great pool of reporters, photographers, and designer at D Magazine to create a custom magazine that did all that and more?
I got to live out my life-long dream of running a magazine by spearheading this quarterly publication as managing editor, including leading editorial meetings, coordinating with journalists, staffing departments, sourcing ads, working directly with our creative director on layouts, planning printing schedules, and more.
All our efforts were recognized by the APEX Awards for Publication Excellence when we were honored with an award for Best New Publication in 2014.
What good content marketer would be without content? Here’s what’s on my mind as our world changes and the marketing field evolves.
I’ve had an industry-spanning career doing a little bit of everything and a whole lot of writing. These are some of my favorite projects to date.
I’m an input person who is always collecting great articles, resources, and additions to my personal martech stack. These are a few of the things I’m into right now.